making old new again: the transformative power of strategic renovations by kelley ellert for the resort trades

We’ve all experienced that moment when walking into a freshly renovated space—that instinctive “wow” factor that makes us immediately feel we’ve made the right choice. For resort properties, that reaction is more than just a nice-to-have; it’s increasingly becoming essential for competitive survival. The word “new” carries powerful psychological weight in the hospitality industry. New signals investment, attention to detail, and a commitment to guest experience that resonates deeply with both first-time visitors and returning timeshare owners. But achieving “new” is rarely as simple as ordering fresh furniture or slapping on a coat of paint. True renewal requires strategic thinking, customized solutions, and a holistic vision that addresses both aesthetic appeal and operational efficiency.

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